Snapchat enters the gaming world with Snap Games

You may remember that Google recently announced their stepping in the world of gaming very strongly. While the next contender certainly won’t compete with Google, it actually turns out to be quite fun on a casual basis.

Well, yesterday, Snapchat announced the launch of Snap Games, a new revenue stream for Snapchat which will allow its members to connect, chat, and play in real time with their friends within the Snapchat app itself. The platform launches with six games available, and if we’re being honest, we’ve let temptation get the best of us and downloaded Snapchat for this single purpose.

The platform was developed by the Australian team PrettyGreat, which as acquired by Snapchat in 2017. PrettyGreat is made of developers from Halfbuilt, the minds behind the famous and addictive Fruit Ninja, so you already know Snap Games’ mini games will be addictive hits.

The Games

Snap Games features six games at this time.

  • Alphabear Hustle from SpryFox – a fast-paced word puzzler
  • C.A.T.S. (Crash Arena Turbo Stars) Drift Race from ZeptoLab – a cutesy racing game
  • Snake Squad from Game Closure – a reimagining of the classic Snake game set in outer space
  • Tiny Royale from Zynga – a top-down battle royale shooter game that feels like a Game Boy version of Fortnite  top-down battle royale game
  • Zombie Rescue Squad from PikPok – a zombie shooter

However, the star of the platform is Bitmoji Party, which basically is a copy cat of Super Mario Party: a game where players compete with up to seven other players in a vast array of mini games such as avoiding getting knocked in a pool or keeping your balance on a giant DJ record. The fun doesn’t stop there! Snapchat added a feature where up to 24 friends can spectate the Party and rotate in!

To generate revenues, the platform will rely on ads, which is a new trend among most mobile applications/games nowadays. Players will be able to watch [unskippable] ads to collect in-game bonuses.

Snap Games is available today, and can be launch simply by tapping the rocket button located in the chat bar.

Parting Words

While many gamers will argue that this is no gaming, we tend to disagree. The “gaming” label no longer requires one to have a couple thousand dollars worth PC. We’re in 2019, and we should embrace it: gaming can now be done everywhere with [almost] anything, and we couldn’t be happier about it.

If we’re being honest, the games are fun! While we haven’t connected with anyone while we tried them out, which might actually even add to the fun, we had a blast!

The new additions to Snapchat are an attempt from the company to become profitable, which has been an issue since its launch. Developers are invited to build more games for the platform.

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