You can think whatever you want of Pokémon, that it’s childish and ridiculous to see adults enjoy catching, battling, upgrading fictional creatures, but no one can deny its growth potential anymore.
Sensor Tower recently reported two massive estimates regarding two of The Pokémon Company’s mobile games: Pokémon GO and Pokémon Masters, the latter which was recently only a week ago, while Pokémon GO has been on the market for over three years now and still going strong.
Pokémon GO – Best monthly revenue growth in three years
Sensor Tower, based on their Store Intelligence tool, reported an estimated $110 million USD in revenue in August for Pokémon GO, reportedly thanks to the introduction of Team Rocket in the end of July and the various in-game and real-life events (Pokémon GO Fest for instance) which all took place during the month of August.
While the first three months following launch actually grossed more revenues than August 2019, the fact remains that Niantic Labs (Developers being Pokémon GO) managed to successfully bring in more revenues in August 2019 than it did in the past three years.
Furthermore, Sensor Tower estimates that 5.7 million new downloads took place during August 2019, in comparison to 5.2 million for the same month in 2019.
Pokémon Masters – $26 million USD in revenues a week after launch
The newest installment from The Pokémon Company, Pokémon Masters, which was developed by DeNA, has grossed an estimated $26 million USD in the week following its release according to Sensor Tower.
In comparison, Pokémon GO had grossed approximately twice that amount, while Harry Potter: Wizards Unite, Jibs’ main focus at the time being, had grossed an estimated $3 million USD for the same period.
That being said, it is worth noting that the main complaint from journalists who have written a review of Pokémon Masters as well as the players pertains precisely to that element, i.e. how the game is ‘pay to win’ and how it focuses on loot boxes.